Hi all. Thought you'd be interested in a summary of our latest breakfast briefing that Hitachi Solutions put together for us.
The insurance industry has been historically focused on the transaction, and discussion used to be dominated about internal process improvement. But, with the recent advent of internet-driven big data, all eyes are now on ways to put the customer at the centre, with focus shifting to understanding and creating an emotional connection.
http://uk.hitachi-solutions.com/blog/2016/11/07/why-do-you-want-to-engage/