Digital transformation is about disrupting your business model regularly. It's inevitable. If that fills you with dread consider what will happen if someone else takes control and disrupts the business model for you. 

Pursuing digital transformation within any business, however established, requires a constantly questioning approach to the everyday. You need a strategy but it should never be set in stone. It has to be a document that is constantly revised, discussed and analysed. The Digital Revolution is all about the ability to be both reactive and proactive - not easy - but essential. Once you embark on a path to digital transformation it will never end. Customers have never been so savvy, so demanding, so fickle. On the other hand digital word of mouth has never been so powerful.